Wausau Woodchucks Baseball: The Player Card Project

Goal: Develop a first-of-its-kind athlete trading card series to enhance player branding and fan engagement.
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My Role: I led the overall concept development, creative direction, and marketing strategy, while collaborating closely with the graphic design intern on visual execution.
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Impact: It was the first time the team had done something like this, and it became a standout creative piece that built strong player and fan enthusiasm for the team.